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Nokia’s Burning Platform describes the speedy adjustments that befell in the cell business with the entry of Apple and Google. These new gamers –Apple with the iPhone and Apps retailer, and Google with Android and comparable apps retailer — introduced new and surprising challenges to the business incumbents, notably the then main firm, Nokia. This multimedia case facilities on the determination Nokia was compelled to make when confronted with a drastic and apparently irreversible market share: transfer to a brand new cell working system. CEO Steven Elop thought of three decisions: inside growth, be a part of the rising Android platform, or aspect with Microsoft to aim to re-vitalize the Windows Mobile providing — one thing Microsoft had been unable to take action far.